Branded entertainment : product placement & brand strategy in the entertainment business / Jean-Marc Lehu

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Material type: Text

TextPublication details: London : Kogan Page, c2007Description: 266 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF6146 .P78 L438B (Browse shelf(Opens below))	Available	200707040002

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Includes bibliographical references and index

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