Predicting market success : new ways to measure customer loyalty and engage consumers with your brand / Robert Passikoff

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Material type: Text

TextPublication details: Hoboken, N.J. : Wiley, c2006Description: 242 p. : illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.525 P377P (Browse shelf(Opens below))	Available	200806130012

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