Advertising and promotion : communicating brands / Chris Hackley

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Material type: Text

TextPublication details: Los Angeles, Calif. : SAGE, 2008Description: 264 p. : ill. (chiefly col.)ISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF6161 .B4 H324A (Browse shelf(Opens below))	Available	200807300046

Total holds: 0

Previous	No cover image available							Next
Previous	HF6161 .B4 C937C Creating brand loyalty : the management of power positioning and really great advertising	HF6161 .B4 H324A Advertising and promotion : communicating brands /	HF6161 .B4 H324A Advertising and promotion : communicating brands /	HF6161 .B4 H324A Advertising and promotion : communicating brands /	HF6161.B4 H353F Fashion branding unraveled /	HF6161 .B4 H687 How to use advertising to build strong brands	HF6161 .B4 H687 How to use advertising to build strong brands	Next

Includes bibliographical reference and index

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