Managing brand equity : capitalizing on the value of a brand name / David A. Aaker

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Material type: Text

TextPublication details: New York, N.Y. : Free Press, c1991Description: 299 p. : illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HD69 .B7 A243M (Browse shelf(Opens below))	Available	200907100115

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Includes bibliographical references and index

Access no. 200808200006 is photocopy

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