Strategic integrated marketing communication : theory and practice / Larry Percy

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Material type: Text

TextPublication details: Amsterdam : Elsevier, 2008Description: 308 p. : ill. (chiefly col.)ISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.123 P472S (Browse shelf(Opens below))	Available	200809060007

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Previous	HF5415.123 P447M Marketing communications /	HF5415.123 P472S Strategies for implementing integrated marketing communications	HF5415.123 P472S Strategies for implementing integrated marketing communications	HF5415.123 P472S Strategic integrated marketing communication : theory and practice /	HF5415.123 P524I Integrated marketing communications	HF5415.123 P524I 2005 Integrated marketing communications /	HF5415.123 R422 A reader in marketing communications /	Next

Spine and cover title: Strategic integrated marketing communications

Includes bibliographical references and index

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