The new strategic brand management : creating and sustaining brand equity long term / Jean-Noel Kapferer

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Material type: Text

TextPublication details: London : Kogan Page, 2008Edition: 4th edDescription: 560 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HD69 .B7 K363N 2008 (Browse shelf(Opens below))	Available	200809160013

Total holds: 0

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Previous	HD69.B7 H852H 2015 How to style your brand : everything you need to know to create a distinctive brand identity /	HD69 .B7 I52L 2008 Living the brand : how to transform every member of your organization into a brand champion /	HD69 .B7 K363N 2005 The new strategic brand management : creating and sustaining brand equity long term /	HD69 .B7 K363N 2008 The new strategic brand management : creating and sustaining brand equity long term /	HD 69 .B7 K363N 2012 The new strategic brand management : advanced insights and strategic thinking /	HD 69 .B7 K363N 2012 The new strategic brand management : advanced insights and strategic thinking /	HD69.B7 K363S 1998 Strategic brand management : creating and sustaining brand equity long term	Next

Includes bibliographical references and index

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