Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding / Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins

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Material type: Text

TextPublication details: San Francisco, Calif. : Jossey-Bass, c2008Description: 266 p. : illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HD59.2 H372T (Browse shelf(Opens below))	Available	200902100030

Total holds: 0

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Previous	HD59.2 G733M Marketing corporate image : the company as your number one product	HD59.2 G733M Marketing corporate image : the company as your number one product	HD59.2 H372T Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding /	HD59.2 H372T Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding /	HD59.2 H427C Crisis management by apology : corporate response to allegations of wrongdoing /	HD59.2 I423 The image of a company : manual for corporate identity	HD59.2 K326E 2009 Effective apology : mending fences, building bridges, and restoring trust /	Next

Includes bibliographical references and index

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