Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller

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Material type: Text

TextPublication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008Edition: 3rd ed. , Pearson international edDescription: 692 p. : col. illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HD 69 .B7 K444S 2008 (Browse shelf(Opens below))	Available	200902210006
Books	BU Library and Learning Space	Books	Book Shelves	HD 69 .B7 K444S 2008 (Browse shelf(Opens below))	Available	200906300007
Books	BU Library and Learning Space	Books	Book Shelves	HD 69 .B7 K444S 2008 (Browse shelf(Opens below))	Available	201301250017
Books	BU Library and Learning Space	Books	Book Shelves	HD 69 .B7 K444S 2008 (Browse shelf(Opens below))	Available	201301250018
Books	BU Library and Learning Space	Books	Book Shelves	HD 69 .B7 K444S 2008 (Browse shelf(Opens below))	Available	201303070007

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Includes bibliographical references and index

Access no. 201102040020 is photocopy

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