Authenticity : what consumers really want / James H. Gilmore, B. Joseph Pine II

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Material type: Text

TextPublication details: Boston, Mass. : Harvard Business School Press, c2007Description: 299 p. : illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.15 G545A (Browse shelf(Opens below))	Available	200908130007

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Previous	HF5415.15 E444S Strategic brand management /	HF5415.15 E444S 2007 Strategic brand management /	HF5415.15 E444S 2007 Strategic brand management /	HF5415.15 G545A Authenticity : what consumers really want /	HF5415.15 G545A Authenticity : what consumers really want /	HF5415.15 G672P 2006 The product manager's handbook /	HF5415.15 H462C Classic failures in product marketing : marketing principles violations and how to avoid them	Next

Includes bibliographical references and index

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