Storytelling : branding in practice / Klaus Fog, Christian Budtz, Baris Yakaboylu

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Material type: Text

TextPublication details: Berlin : Springer, c2005Description: 238 p. : illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HD69 .B7 F63S (Browse shelf(Opens below))	Available	201002050006

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Original Danish edition published by Samfundslitteratur 2003 with the title Storytelling-branding i praksis

Includes bibliographical references and index

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