Experiential marketing : a practical guide to interactive brand experiences / Shaz Smilansky

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Material type: Text

TextPublication details: London : Kogan Page, 2009Description: 264 p. : illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.1255 S644E (Browse shelf(Opens below))	Available	201002120003

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Previous	HF 5415.1255 S536S Storybranding : creating standout brands through the power of story /	HF5415.1255 S536S 2014 StoryBranding 2.0 : creating standout brands through the purpose of story /	HF5415.1255 S536S 2014 StoryBranding 2.0 : creating standout brands through the purpose of story /	HF5415.1255 S644E Experiential marketing : a practical guide to interactive brand experiences /	HF5415.1255 S644X 2015 X : the experience when business meets design /	HF5415.1255 T663O 2013 One to one : the essence of retail branding and design /	HF5415.1255 T863B Branded male : marketing to men /	Next

Includes bibliographical references and index

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