Ads to icons : how advertising succeeds in a multimedia age / Paul Springer

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Material type: Text

TextPublication details: London : Kogan Page, 2009Edition: 2nd edDescription: 343 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5823 S674A 2009 (Browse shelf(Opens below))	Available	201006010013

Total holds: 0

Previous	No cover image available						No cover image available	Next
Previous	HF5823 S384S 1995 Strategic advertising campaigns	HF5823 S384S 1999 Strategic brand communication campaigns.	HF5823 S384S 1999 Strategic brand communication campaigns.	HF5823 S674A 2009 Ads to icons : how advertising succeeds in a multimedia age /	HF5823 S677C 2014 Creative advertising : an introduction /	HF5823 S677C 2014 Creative advertising : an introduction /	HF5823 S762B Brand power	Next

Includes bibliographical references and index

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