Game-based marketing : inspire customer loyalty through rewards, challenges, and contests / Gabe Zichermann and Joselin Linder

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Material type: Text

TextPublication details: Hoboken, N.J. : Wiley, c2010Description: 220 p. : illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.525 Z523G (Browse shelf(Opens below))	Available	201006010014

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Includes bibliographical references and index

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