Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.

By:

Peter, J. Paul

Contributor(s):

Donnelly, James H., Jr

Material type: Text

TextPublication details: Boston, Mass. : McGraw-Hill Irwin, c2009Edition: 9th ed. , McGraw-Hill international edDescription: 782 p. : ill. (some col.)ISBN:

9780071280761

Subject(s):

LOC classification:

HF5415.13 P473M 2009

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.13 P473M 2009 (Browse shelf(Opens below))	Available	201007050004

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Includes bibliographical references and index

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Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.

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