Differentiate or die : survival in our era of killer competition / Jack Trout, with Steve Rivkin

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Material type: Text

TextPublication details: Hoboken, N.J. : Wiley, c2008Edition: 2nd edDescription: 262 pISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415 T768D 2008 (Browse shelf(Opens below))	Available	201009200006

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Includes bibliographical references and index

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