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Advertising and public relations research / Donald W. Jugenheimer ... [et al.]

Contributor(s): Material type: TextTextPublication details: Armonk, N.Y. : M.E. Sharpe, c2010Description: 327 p. : illISBN:
  • 9780765624185
Subject(s): LOC classification:
  • HF 5814 A383
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Includes bibliographical references and index

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