Advertising management / Donald W. Jugenheimer and Larry D. Kelley.

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Material type: Text

TextPublication details: Armonk, N.Y. : M.E. Sharpe, c2009.Description: 222 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF 5823 J833A (Browse shelf(Opens below))	Available		201202080017
Books	BU Library and Learning Space	Books	Book Shelves	HF 5823 J833A (Browse shelf(Opens below))	Checked out	2025-08-09	201202080018

Total holds: 0

Previous	No cover image available	No cover image available	No cover image available			No cover image available	No cover image available	Next
Previous	HF5823 J663W When ads work : new proof that advertising triggers sales	HF5823 J663W When ads work : new proof that advertising triggers sales	HF5823 J663W What's in a brand? : building brand equity through advertising	HF 5823 J833A Advertising management /	HF 5823 J833A Advertising management /	HF5823 K424H How to produce creative advertising : proven techniques and computer applications	HF5823 K424H How to produce creative advertising : proven techniques and computer applications	Next

Includes bibliographical references and index

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