Emotion and reason in consumer behavior / Arjun Chaudhuri.

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Material type: Text

TextPublication details: Amsterdam : Elsevier, c2006.Description: 165 p. : illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF 5415.32 C428E (Browse shelf(Opens below))	Available	201202220061

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Previous	HF5415.32 B522C 2006 Consumer behavior /	HF5415.32 B587E The essence of consumer behaviour	HF 5415.32 C428E Emotion and reason in consumer behavior /	HF 5415.32 C428E Emotion and reason in consumer behavior /	HF5415.32 C667 2001 Consumer behavior /	HF5415.32 C667 2001 Consumer behavior /	HF5415.32 C677F 2017 The fluid consumer : next generation growth and branding in the digital age /	Next

Includes bibliographical references and index

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