Winning at innovation : the A-to-F model / Fernando Trias de Bes & Philip Kotler.

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Material type: Text

TextPublication details: Basingstoke : Palgrave Macmillan, 2011.Description: 272 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HD 45 T742W (Browse shelf(Opens below))	Available	201203090013

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Previous	HD45 T522M 2010 Managing innovation : integrating technological, market and organizational change /	HD 45 T728S Sustained innovation management : assimilating radical and incremental innovation management /	HD 45 T728S Sustained innovation management : assimilating radical and incremental innovation management /	HD 45 T742W Winning at innovation : the A-to-F model /	HD45 T767I 2005 Innovation management and new product development /	HD 45 T767I 2012 Innovation management and new product development /	HD 45 T767I 2012 Innovation management and new product development /	Next

Includes bibliographical references and index

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