The new strategic brand management : advanced insights and strategic thinking / Jean-Noel Kapferer.

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Material type: Text

TextPublication details: London : Kogan Page, 2012.Edition: 5th edDescription: 492 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HD 69 .B7 K363N 2012 (Browse shelf(Opens below))	Available	201208070003
Books	BU Library and Learning Space	Books	Book Shelves	HD 69 .B7 K363N 2012 (Browse shelf(Opens below))	Available	201208070004

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Includes bibliographical references and index

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