Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / [editors] William O. Bearden, Richard G. Netemeyer, Kelly L. Haws.

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Material type: Text

TextPublication details: Los Angeles, Calif. : SAGE, c2011.Edition: 3rd edDescription: 603 pISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF 5415.3 H362 2011 (Browse shelf(Opens below))	Available	201302270006
Books	BU Library and Learning Space	Books	Book Shelves	HF 5415.3 H362 2011 (Browse shelf(Opens below))	Available	201302270007

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Previous	HF5415.3 B786M Marketing scales handbook : a compilation of multi-item measures for consumer behavior & advertising. Volume IV /	HF 5415.3 F567D Developing winning brand strategies /	HF 5415.3 F567D Developing winning brand strategies /	HF 5415.3 H362 2011 Handbook of marketing scales : multi-item measures for marketing and consumer behavior research /	HF 5415.3 H362 2011 Handbook of marketing scales : multi-item measures for marketing and consumer behavior research /	HF 5415.3 H362 2011 Handbook of marketing scales : multi-item measures for marketing and consumer behavior research /	HF5415.3 H577P Postmodern consumer research : the study of consumption as text	Next

Includes bibliographical references and index

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