Advertising media planning : a brand management approach / Larry D. Kelley, Donald W. Jugenheimer and Kim Bartel Sheehan.

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Material type: Text

TextPublication details: Armonk, N.Y. : M.E. Sharpe, c2012.Edition: 3rd edDescription: 291 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF 5826.5 K444A 2012 (Browse shelf(Opens below))	Available	201303070028

Total holds: 0

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Includes bibliographical references and index

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