Brand breakout : how emerging market brands will go global / Nirmalya Kumar, Jan-Benedict E.M. Steenkamp.

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Material type: Text

TextPublication details: New York, N.Y. : Palgrave Macmillan, 2013.Description: 256 p. : illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF 5415.1255 K852B (Browse shelf(Opens below))	Available	201310250013

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Includes bibliographical references and index

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