Brand DNA : uncover your organization's genetic code for competitive advantage / Carol Chapman and Suzanne Tulien.

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TextPublication details: New York, N.Y. : iUniverse, c2010.Description: 213 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.1255 C426B (Browse shelf(Opens below))	Available	2014000003542

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Previous	HF5415.1255 B844B 2013 Brand journalism /	HF5415.1255 C376G 2010 Go logo! a handbook to the art of global branding : 12 keys to creating successful global brands /	HF5415.1255 C425B 2011 Brand valued : how socially valued brands hold the key to a sustainable future and business success /	HF5415.1255 C426B Brand DNA : uncover your organization's genetic code for competitive advantage /	HF5415.1255 C546Y 2014 You branding : reinventing your personal identity as a successful brand /	HF5415.1255 C566B 2014 Build great brands : unlocking your business growth potential /	HF5415.1255 C646D 2016 Disruptive marketing : what growth hackers, data punks, and other hybrid thinkers can teach us about navigating the new normal /	Next

Includes bibliographical references and index

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