Decoding the new consumer mind : how and why we shop and buy / Kit Yarrow ; foreword by Paco Underhill.

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Material type: Text

TextPublication details: San Francisco, Calif. : Jossey-Bass, c2014.Description: 214 pISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.324 Y377D (Browse shelf(Opens below))	Available	2014000002246
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.324 Y377D (Browse shelf(Opens below))	Available	2014000002247

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Includes bibliographical references and index.

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