Romancing the brand : how brands create strong, intimate relationships with consumers / Tim Halloran.

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Material type: Text

TextPublication details: San Francisco, Calif. : Jossey-Bass, 2014.Description: 262 p. : illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.1255 H344R (Browse shelf(Opens below))	Available	2014000002854
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.1255 H344R (Browse shelf(Opens below))	Available	2014000002934

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Includes bibliographical references and index.

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