How cool brands stay hot : branding to Generation Y / Joeri Van den Bergh and Mattias Behrer.

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Material type: Text

TextPublication details: London : Kogan Page, 2013.Edition: 2nd edDescription: 267 p. : illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.332.Y66 B473H 2013 (Browse shelf(Opens below))	Available	2014000002856
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.332.Y66 B473H 2013 (Browse shelf(Opens below))	Available	2014000002932

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Previous	HF5415.33 .U6 Q564J Just ask a woman : cracking the code of what women want and how they buy /	HF5415.33 .U6 Q564J Just ask a woman : cracking the code of what women want and how they buy /	HF5415.332 .M56 B685R 2015 Reframe the marketplace : the total market approach to reaching the new majority /	HF5415.332.Y66 B473H 2013 How cool brands stay hot : branding to Generation Y /	HF5415.332.Y66 B473H 2013 How cool brands stay hot : branding to Generation Y /	HF5415.332 .Y66 B473H 2016 How cool brands stay hot : branding to generation Y and Z /	HF5415.335 ก153 2544 กรณีศึกษา Best practices : การสร้างความพึงพอใจและความสัมพันธ์กับลูกค้า = Customer satisfaction and relationships /	Next

Includes bibliographical references and index.

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