Trademark valuation : a tool for brand management / Gordon V. Smith and Susan M. Richey.

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Material type: Text

TextSeries: Wiley finance seriesPublication details: Hoboken, N.J. : Wiley, c2013.Edition: 2nd edDescription: 351 p. : illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	KF3180 S647T 2013 (Browse shelf(Opens below))	Available	2014000002924
Books	BU Library and Learning Space	Books	Book Shelves	KF3180 S647T 2013 (Browse shelf(Opens below))	Available	2014000004185

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Previous	KF3145 S745P 2014 Profit from your idea : how to make smart licensing deals /	KF 3155 M667P 2008 Patent litigation and strategy /	KF3179 G567T 2007 Trademark and unfair competition law : cases and materials /	KF3180 S647T 2013 Trademark valuation : a tool for brand management /	KF3180 S647T 2013 Trademark valuation : a tool for brand management /	KF 3180 T722 Trademarks, unfair competition, and business torts /	KF 3197 S692K Keeping secrets : a practical introduction to trade secret law and strategy /	Next

Includes bibliographical references and index.

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