Contemporary marketing / David L. Kurtz.

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Material type: Text

TextPublication details: Australia : South-western Cengage Learning, c2014.Edition: 16th edDescription: 670 p. : col. illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415 K877C 2014 (Browse shelf(Opens below))	Available	2014000004196

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Previous	HF5415 K674P 2008 Principles of marketing /	HF5415 K674W 2014 Winning global markets : how businesses invest and prosper in the world's high-growth cities /	HF5415 K852M Marketing as strategy : understanding the CEO's agenda for driving growth and innovation /	HF5415 K877C 2014 Contemporary marketing /	HF5415 K877M 1981 Marketing	HF5415 L352E 2001 Essentials of marketing /	HF5415 L352E 2003 Essentials of marketing /	Next

Includes bibliographical references and index.

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