Brand media strategy : integrated communications planning in the digital era / Antony Young.

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Material type: Text

TextPublication details: New York, N.Y. : Palgrave Macmillan, c2014.Edition: 2nd edDescription: 242 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.1255 Y686B 2014 (Browse shelf(Opens below))	Available	2015000001332
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.1255 Y686B 2014 (Browse shelf(Opens below))	Available	2015000001862

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Includes bibliographical references and index.

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