The brand IDEA : managing nonprofit brands with integrity, democracy, and affinity / Nathalie Laidler-Kylander and Julia Shepard Stenzel.

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Material type: Text

TextPublication details: San Francisco, Calif. : Jossey-Bass, 2014.Edition: First edDescription: 214 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HD62.6 L342B 2014 (Browse shelf(Opens below))	Available	2015000002689

Total holds: 0

Previous	No cover image available	No cover image available			No cover image available	No cover image available		Next
Previous	HD62.6 H378 Harvard business review on nonprofits	HD62.6 H577O On your own : how to start, develop, and manage a new business	HD62.6 J324N Nonprofit strategic planning : leveraging Sarbanes-Oxley best practices /	HD62.6 L342B 2014 The brand IDEA : managing nonprofit brands with integrity, democracy, and affinity /	HD62.6 L342N Nonprofit production and competition	HD62.6 P765 1995 Promoting issues & ideas : a guide to public relations for nonprofit organizations	HD62.6 S772 2008 Strategic communications for nonprofits : a step-by-step guide to working with the media /	Next

Includes bibliographical references and index.

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