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The handbook of international advertising research / edited by Hong Cheng.

Contributor(s): Material type: TextTextSeries: Handbooks in communication and mediaPublication details: Chichester : Wiley Blackwell, 2014.Description: 623 p. : illISBN:
  • 9781444332377
Subject(s): LOC classification:
  • HF1414.4 H362 2014
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Item type Home library Collection Shelving location Call number Status Barcode
Books Books BU Library and Learning Space Books Book Shelves HF1414.4 H362 2014 (Browse shelf(Opens below)) Available 2015000002185
Total holds: 0

Includes bibliographical references and indexes.

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