Marketing fashion : strategy, branding and promotion / Harriet Posner.

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Material type: Text

TextPublisher: London : Laurence King Publishing, 2015Edition: Second editionDescription: 240 pages : illustrations (chiefly colour)Content type:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HD9940.A2 P676M 2015 (Browse shelf(Opens below))	Available	2016000002902

Total holds: 0

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Previous	HD9940 .A2 M544S Start your own clothing store : your step-by-step guide to success /	HD 9940 .A2 O344F Fashion marketing /	HD9940 .A2 O422 Old clothes, new looks : second hand fashion /	HD9940.A2 P676M 2015 Marketing fashion : strategy, branding and promotion /	HD9940 .A2 R673A 2006 Apparel merchandising : the line starts here /	HD9940.A2 S528F 2017 Fashion buying : from trend forecasting to shop floor /	HD9940 .A2 S646C Consumer behavior : in fashion /	Next

Includes bibliographical references and index

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