Corporate reputation : brand and communication / Stuart Roper, Chris Fill.

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Material type: Text

TextPublication details: Harlow : Pearson, 2012.Description: 332 p. : col. illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HD59.2 R663C 2012 (Browse shelf(Opens below))	Available	2016000004800
Books	BU Library and Learning Space	Books	Book Shelves	HD59.2 R663C 2012 (Browse shelf(Opens below))	Available	2016000005512

Total holds: 0

Previous					No cover image available	No cover image available	No cover image available	Next
Previous	HD59.2 O446C Corporate identity : making business strategy visible through design /	HD 59.2 O446N The new guide to identity : how to create and sustain change through managing identity /	HD59.2 R663C 2012 Corporate reputation : brand and communication /	HD59.2 R663C 2012 Corporate reputation : brand and communication /	HD59.2 S28I Image wars : protecting your company when there's no place to hide	HD59.2 S354M Marketing aesthetics : the strategic management of brands, identity, and image	HD59.2 S354M Marketing aesthetics : the strategic management of brands, identity, and image	Next

Includes bibliographical references and index

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