Essentials of services marketing / Jochen Wirtz, Patricia Chew, Christopher Lovelock.

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TextPublisher: Singapore : Pearson Education South Asia Pte Ltd., c2013Edition: 2nd editionDescription: 679 pages : illustrationsContent type:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HD9980.5 W577E 2013 (Browse shelf(Opens below))	Available	2016000003642

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Previous	HD9980.5 T477M Market leadership strategies for service companies : creating growth, profits, and customer loyalty	HD9980.5 T477M Market leadership strategies for service companies : creating growth, profits, and customer loyalty	HD9980.5 U526 Uncommon practice : people who deliver a great brand experience /	HD9980.5 W577E 2013 Essentials of services marketing /	HD9980.5 W577E 2018 Essentials of services marketing /	HD9980.5 W743M The management of service operations	HD9980.5 W743M The management of service operations	Next

Includes bibliographical references and indexes.

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