How cool brands stay hot : branding to generation Y and Z / Joeri Van den Bergh and Mattias Behrer ; with a foreword by Patrick De Maeseneire.

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TextPublisher: London : Kogan Page, 2016Edition: Third editionDescription: 287 pages : illustrationsContent type:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.332 .Y66 B473H 2016 (Browse shelf(Opens below))	Available	2016000003968

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Includes bibliographical references and index.

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