New brand leadership : managing at the intersection of globalization, localization and personalization / Larry Light, Joan Kiddon.

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TextPublisher: Old Tappan, New Jersey : Pearson Education, 2015Description: xii, 226 pages : illustrationsContent type:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.1255 L533N 2015 (Browse shelf(Opens below))	Available	2016000004367
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.1255 L533N 2015 (Browse shelf(Opens below))	Available	2016000004679

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Previous								Next
Previous	HF5415.1255 L44S 2015 The strategy of global branding and brand equity /	HF5415.1255 L489B 2016 Brand, meet story : how to create engaging content to win business and influence your audience /	HF5415.1255 L533N 2015 New brand leadership : managing at the intersection of globalization, localization and personalization /	HF5415.1255 L533N 2015 New brand leadership : managing at the intersection of globalization, localization and personalization /	HF5415.1255 L533S 2016 Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands /	HF5415 .1255 M226B 2013 Building brand trust : discovering the advertising insight behind great brands /	HF5415.1255 M322O 2016 100 great branding ideas /	Next

Includes bibliographical references and index.

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