The 4A's of marketing : creating value for customers, companies and society / Jagdish N. Sheth, Rajendra S. Sisodia.

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TextPublication details: New York, N.Y. : Routledge, 2012.Description: 209 p. : illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.55 S537F 2012 (Browse shelf(Opens below))	Available	2017000001222

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Includes bibliographical references and index

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