Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

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TextPublisher: Singapore : McGraw-Hill Education, 2015Edition: 10e, Global editionDescription: xxxvi, 842 pages : colour illustrationsContent type:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5823 B442A 2015 (Browse shelf(Opens below))	Available		2017000001500
Books	BU Library and Learning Space	Books	Book Shelves	HF5823 B442A 2015 (Browse shelf(Opens below))	Checked out	2025-08-09	2017000001521

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