Experiential marketing : secrets, strategies, and success stories from the world's greatest brands / Kerry Smith, Dan Hanover : featuring case studies from event marketer magazine.

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.127 S647E 2016 (Browse shelf(Opens below))	Available	2017000001858

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Includes bibliographical reference and index

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