Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention / Thorsten Hennig-Thurau, Ursula Hansen, editors.

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Material type: Text

TextPublication details: Berlin : Springer, c2010Description: xvii, 459 p. : illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.55 R442 2010 (Browse shelf(Opens below))	Available	2017000002334

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Previous		No cover image available	No cover image available				No cover image available	Next
Previous	HF 5415.55 H362 Handbook of brand relationships /	HF5415.55 N483N The new rules of marketing : how to use one-to-one relationship marketing to be the leader in your industry	HF5415.55 N483N The new rules of marketing : how to use one-to-one relationship marketing to be the leader in your industry	HF5415.55 R442 2010 Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention /	HF 5415.55 R623L The lovemarks effect : winning in the consumer revolution /	HF5415.55 S537F 2012 The 4A's of marketing : creating value for customers, companies and society /	HF5415.55 S766C 2000 Customer relationship marketing : get to know your customers and win their loyalty	Next

Includes bibliographical references and indexes

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