Advertising and the mind of the consumer : what works, what doesn't, and why / Max Sutherland

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Material type: Text

TextPublication details: Australia : Allen & Unwin, 2008Edition: Rev. 3rd international edDescription: 366 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5822 S973A 2008 (Browse shelf(Opens below))	Available	201107120004
Books	BU Library and Learning Space	Books	Book Shelves	HF5822 S973A 2008 (Browse shelf(Opens below))	Available	201107210002

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Includes bibliographical references and index

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