Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij

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TextPublication details: Los Angeles, Calif. : SAGE, c2011Edition: 2nd edDescription: 403 p. : ill. (some col.)ISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.32 M664C 2011 (Browse shelf(Opens below))	Available	201107210003
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.32 M664C 2011 (Browse shelf(Opens below))	Available	201206130002

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Previous	HF5415.32 M323C Cases in consumer behavior. Volume II /	HF5415.32 M323M Married to the brand : why consumers bond with some brands for life : lessons from 60 years of research into the psychology of consumer relationships /	HF5415.32 M346H 2013 The human brand : how we relate to people, products, and companies /	HF5415.32 M664C 2011 Consumer behavior and culture : consequences for global marketing and advertising /	HF5415.32 M664C 2011 Consumer behavior and culture : consequences for global marketing and advertising /	HF5415.32 M664C 2011 Consumer behavior and culture : consequences for global marketing and advertising /	HF5415.32 M664C 2011 Consumer behavior and culture : consequences for global marketing and advertising /	Next

Rev. ed. of: Consumer behavior and culture / Marieke de Mooij, c2004

Includes bibliographical references and indexes

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