Includes bibliographic reference and index.

The planning and development of the tourism product / Mark Anthony Camilleri -- The creation and delivery of experiential value in hospitatlity / Martina G. Gallarza, Nerea de Diego-Velasco -- Plog's model of personality-based psychographic traits in tourism: a review of empirical research / Oliver Cruz-Milán -- Coopetition for destination marketing: the scope of forging relationships with competitors / Rauno Rusko -- The residents' attitudes towards incoming tourism in Punta Del Este, Uruguay / José Ramón Cardona, Daniel Álvarez Bassi, Maria Dolores Sánchez-Fernández -- Marketing sustainable tourism: principles and practice / Danielle Eiseman -- Enriching cultural experiences from rural tourism: case studies from Japan / Soniya Billore -- The internet-based marketing of ecotourism: are ecotourists really getting what they want? / Marta Massi, Alessandro De Nisco -- The 'phygital' tourist experience: the use of augmented and virtual reality in destination marketing / Larissa Neuburger, Julia Beck, Roman egger -- Organizing festivals, events and activities for destination marketing / Antonio Botti, Antonella Monda, Massimiliano Vesci -- The strategic management of events for destination marketing / Antonella Capriello -- The use of smart tourism systems to improve the destination's appeal: A case study from Caserta in Italy / Clara Bassano, Maria Cristina Piertronudo, Paolo Piciocchi.