Includes bibliographical references and index.

Machine generated contents note: Preface -- Chapter I -- GlobeRanger Corporation -- Hanns-Christian L. Hanebeck, GlobeRanger Corporation, USA -- Stanley L. Kroder, John H. Nugent and Mahesh S. Raisinghani, -- University of Dallas, USA -- Chapter II -- Implementation Management of an E-Commerce-Enabled Enterprise -- Information System: A Case Study at Texas Instruments -- R. P. Sundarraj and Joseph Sarkis, Clark University, USA -- Chapter III -- A Three-Tiered Approach to Global E-Commerce: -- Experiences of Nu Skin International -- David Paper, Utah State University, USA -- Kenneth B. Tingey, Opennet Corporation, USA -- Chapter IV -- E-Learning Business Models: Framework and Best -- Practice Examples -- Sabine Seufert, University of St. Gallen, Switzerland -- Chapter V -- Growth and Consolidation in the Spanish-Speaking -- E-Commerce Market -- Roberto Vinaja, University of Texas-Pan American, USA -- Chapter VI -- Inca Foods: Reaching New Customers Worldwide -- J. Martin Santana, Jaime Serida and Antonio Diaz, -- Escuela de Administraci6n de Negocios para Graduados, Peri -- Chapter VII -- Reality vs Plan: How Organizational E-Commerce -- Strategies Evolve -- David Gordon and James E. Skibo, University of Dallas, USA -- Chapter VIII -- Student Advantage Captures the College Market Through an Integration -- of Their On and Offline Businesses -- Margaret T. O'Hara, East Carolina University, USA -- Hugh J. Watson, University of Georgia, USA -- Chapter IX -- Turning E-Commerce Theory into Action in Ireland: -- Taming the Celtic Tiger -- Ira Yermish and Dale A. Bondanza, St. Joseph's University, USA -- Chapter X -- ENI Company -- Ook Lee, Hansung University, Korea -- Chapter XI -- SAFECO: Leveraging the Web in a Knowledge-Based -- Service Industry -- Debabroto Chattejee and Leonard M. Jessup, -- Washington State University, USA -- Chapter XII -- E*Trade Securities, Inc., Pioneer Online Trader, -- Struggles to Stay on Top -- Adam T. Elegant and Ramiro Montealegre, -- University of Colorado-Boulder, USA -- About the Authors -- Index.