Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller

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Material type: Text

TextPublication details: Boston, Mass. : Pearson, c2013Edition: 4th ed., Global edDescription: 590 p. : col. illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HD69 .B7 K444S 2013 (Browse shelf(Opens below))	Available	2016000003309

Total holds: 0

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Includes bibliographical references and index

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