The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.

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Material type: Text

TextSeries: Routledge communication seriesPublication details: New York : Routledge, 2010.Edition: 4th edDescription: xii, 212 p. : illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5826.5 K379M 2010 (Browse shelf(Opens below))	Available	201104280024

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Previous	No cover image available							Next
Previous	HF5826.5 B372E 1993 Essentials of media planning : a marketing viewpoint	HF5826.5 K379M 2003 The media handbook : a complete guide to advertising media selection, planning, research, and buying /	HF5826.5 K379M 2003 The media handbook : a complete guide to advertising media selection, planning, research, and buying /	HF5826.5 K379M 2010 The media handbook : a complete guide to advertising media selection, planning, research, and buying /	HF5826.5 K444 Kellogg on advertising & media : the Kellogg School of Management /	HF5826.5 K444A Advertising media planning : a brand management approach /	HF5826.5 K444A 2008 Advertising media planning : a brand management approach /	Next

Includes bibliographical references and index.

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