Ries, Al <br/><br/>
Bottom-up marketing 

 - New York, N.Y. :  McGraw-Hill,  1989 
 - 226 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING<br/>ADVERTISING
<br/><br/><label>LC Class. No.: </label>HF5415  / R53B