TY  - BOOK
AU  - Evans,Joel R.
AU  - Berman,Barry
TI  - Marketing
SN  - 0029462142
AV  - HF5415 E926M 1990
PY  - 1990///
CY  - New York, N.Y.
PB  - Macmillan Pub. Co.
KW  - MARKETING
N1  - Includes bibliographical references
ER  -