Krugman, Dean M. <br/><br/>
Advertising : its role in modern marketing 

 - 8th ed. 
 - Fort Worth, Tex :  Dryden Press,  1994 
 - 617 p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>SALES PROMOTION
<br/><br/><label>LC Class. No.: </label>HF5814  / K78A 1994